Bollywood News

Title track of Aamir's TV show to be screened in cinemas

By Bollywood Hungama News Network ,Apr 28, 2012 - 11:33 hrs IST

Trust Aamir Khan to come up with the most innovative marketing strategies. The actor who is known for his out-of-the-box marketing strategies has come up with yet another novel idea, that of screening the title track of his debut TV show Satyamev Jayate in cinemas across India immediately after the national anthem, Wednesday onwards.

Apart from that the makers of the show are also planning an on-ground activity at two PVR cinemas. As a part of the promotional campaign, viewers watching films at selected multiplexes in Mumbai and New Delhi will be asked questions based on Aamir's TV show and their answers will be recorded on video. The video clips of the correct answers will be shown during the film's interval. This is for the first time that a TV show will be promoted across cinemas in India.

Satyamev Jayate will air from May 6 on eight Star channels as well as on Doordarshan.